If you live in the UK, you must have seen bingo adverts running on tv. To promote safer and responsible gambling, ASA came up with strict guidelines to control gambling ads that appear on TV, radio or online.
This completely changed the advertising landscape.
While we discuss this, let’s see most popular bingo sites advertised on TV in the UK.
New Customer Offer only. Deposit and spend £10 on bingo tickets within 30 days of joining Paddy Power Bingo. Get £30 paid as Bingo Bonus (x1 wagering requirement), £10 as Slots Bonus (x20 wagering requirement) & 40 Free Spins ( £0.10/spin) on Mystery Reels Megaways slot game. 1 per customer. Your age and mobile number must be verified before you can avail of this offer. Full T&Cs apply
Register with code: BINSGO. Play £5 in Bingo rooms to receive 200 Free Tickets. Play £5 on eligible Slingo games to receive a £20 bonus. Free Tickets & Slingo bonus carry a 1x wagering requirement. Valid for 30 days from registration date. 30-day expiry on bonus amounts. Deposits via e-wallets (e.g. PayPal, Moneybookers, Skrill et al.) are not valid for this promotion. SMS verification required for Slingo offer. T&Cs apply.
In 2021, Tv broadcasters and gaming operators are not allowed to run gambling advertisements before 9pm. This is to protect the vulnerable people and children from exposure to gambling.
To promote responsible and safer gambling, betting operators agreed to promote safer gambling during worldwide pandemic.
As per BGC, a ban on TV advertisements during live sporting events has been a great success. Which resulted in 97% reduction in TV ads seen by children during that period.
Overall visibility of gambling adverts viewership of younger generation also went down by 70% during live sporting events.
Therefore, the TV advertising will either slowdown or shut down completely in coming years.